Why Strategy is Important

Ideas are all products of our imaginations, they are first thought about in the mind before they become realities. You must have heard people say ‘Ideas rule the world’. Indeed, Ideas rules the world, but then, how can an idea rule the world if it is not brought forth to become a reality? If only inventors left their ideas in their mind there is no way what they produced would have ruled the world.

The person who wants to build a new house tells his idea to the architect who plans, designs and oversees the construction of buildings. The same thing goes for a person who needs a software/program for his business. He tells software developer or programmer about his ideas, who then design the blueprint of the software that is to be created before embarking on the project, the list goes on. Therefore, it can be clearly seen that ideas are thought about first before a plan is brought about to make it a reality. 

Strategy, on the other hand, is a plan that is used to achieve one or more long term goal. Some might ask questions like 'Can strategy be learnt?' or 'Can strategy be taught?'. The answer is yes to both questions. I will tell you why strategy matters in a story. An example of how a strategy was carried out effectively could be seen in the ancient battle that took place between the Greeks and the Trojans. For about 10 years the Greek armies had tried to go into Troy during the Trojan war to no avail. Then Odysseus who was the leader as at that time came up with a strategy that changed the story of the Greek battle forever. 

The Greek kept on repeating the same thing for about 10 years that was why they never won the battle. Sometimes we keep repeating the same habits financially and then expect ourselves to gain access to wealth. It’s no longer news that everyone wants to be financially independent but the question is what strategy is used to carry out that plan? For example, a person that earns $25.72 (about 10,000 Naira) monthly who refuses to save/invest in something gets it wrong. A wise decision to make is to keep at least 10% of his/her income. All that is earned is not all that should be spent. The amount earned monthly might look little but with a good strategy, that same amount of money can go a long way to help the person who earns it to become financially free.

The Greeks even though they were powerful tried their best to defeat Troy for about 10 years but they failed because of a bad strategy, but when Odysseus came up with something that was not usual (a good strategy), they were able to defeat them with ease. You might also earn $514.43 (about 200,000 Naira) but with a bad strategy, you can find yourself broke at the end of the month. It was Albert Einstein who said that the definition of insanity is doing the same thing over and over again but expecting different results. Sometimes to see results in our Financial lives, we need to change the strategy that we are using.

What strategy have you used or are you using to change your Financial Story?

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To your innermost growth,

Antonza Calvin Karim